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privacy policy

Last updated January 14, 2021

At Echo Ltd.(“Company”, “We”, “Us”, “Our”) We are committed to protecting Your personal information and Your right to privacy. If You have any questions or concerns about this privacy policy or our practices regarding Your personal information, please contact Us at

When You visit our Website (the “Website”), use our mobile application (the “App”), and more generally, use any of our Services (the “Services”, which include the Website and App), We appreciate that You are trusting Us with Your personal information. We take Your privacy very seriously. In this privacy policy, We seek to explain to You in the most transparent way possible what information We collect, how We use it and what rights You have concerning it. We hope You take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that You disagree with, please discontinue use of our Services immediately. By using the Service, You agree to the collection and use of information under the terms of this Privacy Policy.

This privacy policy applies to all information collected through our Services (which, as described above, includes our Website and App), as well as any related services, sales, marketing, or events.

Please read this privacy policy carefully. It will help You understand what We do with the information We collect.

















1. Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions.
The following definitions shall have the same meaning regardless of whether they appear in singular or plural.


For the purposes of this Privacy Policy:

  • You means the individual accessing or using the Service, or the Company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Echo Ltd., Unit #2, 4100-106 Ave. SE Calgary, Alberta, Canada T2C 5B6

  • Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for the election of directors or other managing authority.

  • Account means a unique Account created for You to access our Service or parts of our Service.

  • Website refers to the Echo Ltd. corporate Website, accessible from

  • App refers to the Echo Dome mobile app.

  • Service refers to the Website and/or App.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, provide the Service on behalf of the Company, perform services related to the Service, or assist the Company in analyzing how the Service is used.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Cookies are small files that are placed on Your computer, mobile Device or any other Device by a website containing the details of Your browsing history on that website among its many uses.

  • Device means any Device that can access the Service, such as a computer, a cellphone or a digital tablet.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

To whom does this policy apply?

This policy applies to all customers and users of the products, services, websites, apps, and other digital services offered by Echo and other members and Affiliates of the Echo Ltd. organization. These include, but are not limited to, Echo Inc., 2179086 Alberta Ltd. (which operates under the name Echo).

In some instances, our products and services or those offered by a third-party service provider to our customers or users have their own specific privacy policies.

To what information does this Privacy Policy apply?

This policy applies to all personal information that We collect, use, or disclose about our customers and users of our digital platforms.

This includes Your name, address, email, how You pay for Your services, how You use our products, including our websites, network use, and information gathered from third parties, such as credit bureaus. It also includes IP addresses, URLs, data transmission information, as well as the time You spend on websites, what advertisements You follow, and Your time on and use of our apps.

To what information does this policy not apply?

Any information that We de-identify, aggregate, or anonymize to identify trends, manage our business, develop statistical information, understand how We are performing, or develop relevant products, services or offers.

Such information may also be shared with third parties for other analytical purposes but will not personally identify any individual.

3. Consent
How does Echo obtain consent?

Your consent to collecting, using, or disclosing personal information may be implied or expressed through written, oral, electronic, or any other method.

For example, when You provide Us with Your address, it is implied that it is used for billing purposes and service provisioning. However, if We are dealing with more sensitive information, such as performing a credit check, We will seek Your express consent. We will also obtain Your express consent for marketing purposes.

Withdrawing Consent

Providing Echo with Your consent is always Your choice; however, Your decision to withhold such consent may limit our ability to provide You with certain products, services, or offers.

Personal information You disclose to Us

We collect the personal information that You provide to Us.

We collect personal information that You voluntarily provide to Us:

  • when You express an interest in obtaining information about Us or our products and Services

  • when You participate in activities on the Services (such as by posting messages in our online forums or entering competitions, contests or giveaways_

  • when You contact Us.

The personal information that We collect depends on the context of Your interactions with Us and the Services, the choices You make and the products and features You use. The personal information We collect may include the following:

  • Personal Information Provided by You. We collect:

    • email addresses

    • names

    • phone numbers

    • mailing addresses

    • other similar information

  • Payment Data. We may collect data necessary to process Your payment if You make purchases, such as:

    • Your payment instrument number (such as a credit card number)

    • the security code associated with Your payment instrument.

All payment data is stored by Stripe. You may find their privacy policy link(s) here:

All personal information You provide must be correct, complete, and accurate. You must notify Us of any changes to such personal information.

Information automatically collected

Some information — such as Your Internet Protocol (IP) address, browser, and Device characteristics — is automatically collected when You visit our Services.

We automatically collect certain information when You visit, use or navigate the Services. This information does not reveal Your specific identity (like Your name or contact information) but may include Device and Usage Data, such as Your IP address, browser and Device characteristics, operating system, language preferences, referring URLs, Device name, country, location, information about how and when You use our Services and other technical information. This information is primarily needed to maintain the security and operation of our Services and for our internal analytics and reporting purposes.

We also collect information through Cookies and similar technologies. You can find out more about this in our Cookie Policy:

The information We collect includes:

  • Log and Usage Data. Log and Usage Data are Service-related, diagnostic, Usage Data and performance information our servers automatically collect when You access or use our Services and record them in log files. Depending on how You interact with Us, this log data may include Your IP address, Device information, browser type and settings and information about Your activity in the Services (such as the date/time stamps associated with Your usage, pages and files viewed, searches and other actions You take such as which features You use), Device event information (such as system activity, error reports (sometimes called ‘crash dumps’) and hardware settings).

  • Device Data. We collect Device data such as information about Your computer, phone, tablet, or other Devices You use to access the Services. Depending on the Device used, this Device data may include:

    • Your IP address (or proxy server)

    • Device and application identification numbers

    • location

    • browser type

    • hardware model

    • Internet service provider or mobile carrier

    • operating system

    • system configuration information

  • Location Data. We collect location data such as information about Your Device’s location, which can be either precise or imprecise. How much information We collect depends on the type and settings of the Device You use to access the Services. For example, We may use GPS and other technologies to collect geolocation data that tells Us Your current location (based on Your IP address). You can opt-out of allowing Us to collect this information either by refusing access to the information or by disabling Your Location setting on Your Device. Note, however, if You choose to opt-out, You may not be able to use certain aspects of the Services.

Information collected through our App

We collect information regarding Your mobile Device when You use our App.
If You use our App, We also collect the following information:

  • Mobile Device Access. We may request access or permission to certain features from Your mobile Device, including Your mobile Device’s microphone, camera, and other features. If You wish to change our access or permissions, You may do so in Your Device’s settings.

  • Mobile Device Data. We automatically collect:

    • Device information (such as Your mobile Device ID, model and manufacturer)

    • operating system

    • version information and system configuration information

    • Device and application identification numbers

    • browser type and version

    • hardware model

    • Internet service provider or mobile carrier

    • Internet Protocol (IP) address (or proxy server)

If You are using our App, We may also collect information about:

  • the phone network associated with Your mobile Device

  • Your mobile Device’s operating system or platform

  • the type of mobile Device You use

  • Your mobile Device’s unique Device ID

  • information about the features of our App You accessed

This information is primarily needed to maintain our App’s security and operation, for troubleshooting and our internal analytics and reporting purposes.


We process Your information for purposes based on legitimate business interests, the fulfillment of our contract with You, compliance with our legal obligations, and/or Your consent.

We use personal information collected via our Services for a variety of business purposes described below. We process Your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with You, with Your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds We rely on next to each purpose listed below.

We use the information We collect or receive:

  • To facilitate the Account creation and login process. If You choose to link Your Account with Us to a third-party account (such as Your Google or Facebook account), We use the information You allowed Us to collect from those third parties to facilitate the Account creation and login process for the performance of the contract.

  • To post testimonials. We post testimonials on our Services that may contain personal information. Before posting a testimonial, We will obtain Your consent to use Your name and the testimonial content. If You wish to update or delete Your testimonial, please contact Us and be sure to include Your name, testimonial location, and contact information.

  • Request feedback. We may use Your information to request feedback and to contact You about Your use of our Services.

  • To enable user-to-user communications. We may use Your information to enable user-to-user communications with each user’s consent.

  • To manage user Accounts. We may use Your information to manage Your Account and keep it in working order.

  • To send administrative information to You. We may use Your personal information to send You product, service and new feature information and/or information about changes to our terms, conditions, and policies.

  • To protect our Services. We may use Your information as part of our efforts to keep our Services safe and secure (for example, for fraud monitoring and prevention).

  • To enforce our terms, conditions and policies for business purposes, to comply with legal and regulatory requirements or in connection with our contract.

  • To respond to legal requests and prevent harm. If We receive a subpoena or other legal request, We may need to inspect the data We hold to determine how to respond,

  • Fulfill and manage Your orders. We may use Your information to fulfill and manage Your orders, payments, returns, and exchanges made through the Services.

  • Administer prize draws and competitions. We may use Your information to administer prize draws and competitions when You elect to participate in our competitions.

  • To deliver and facilitate the delivery of services to the user. We may use Your information to provide You with the requested service.

  • To respond to user inquiries/offer support to users. We may use Your information to respond to Your inquiries and solve any potential issues You might have with the use of our Services.

  • To send You marketing and promotional communications. We and/or our third-party marketing partners may use the personal information You send to Us for our marketing purposes if this is in accordance with Your marketing preferences. For example, when expressing an interest in obtaining information about Us or our Services, subscribing to marketing or otherwise contacting Us, We will collect personal information from You. You can opt-out of our marketing emails at any time (see the WHAT ARE YOUR PRIVACY RIGHTS below).

  • Deliver targeted advertising to You. We may use Your information to develop and display personalized content and advertising (and work with third parties who do so) tailored to Your interests and/or location and measure its effectiveness. For more information, see our Cookie Policy:

  • For other business purposes. We may use Your information for other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and evaluating and improve our Services, products, marketing and Your experience. We may use and store this information in aggregated and anonymized form so that it is not associated with individual end-users and does not include personal information. We will not use identifiable personal information without Your consent.


We only share information with Your consent to comply with laws, provide You with services, protect Your rights, or fulfill business obligations.

We may process or share Your data that We hold based on the following legal basis:

  • Consent: We may process Your data if You have given Us specific consent to use Your personal information for a particular purpose.

  • Legitimate Interests: We may process Your data when it is reasonably necessary to achieve our legitimate business interests.

  • Performance of a Contract: Where We have entered into a contract with You, We may process Your personal information to fulfill the terms of our contract.

  • Legal Obligations: We may disclose Your information where We are legally required to do so to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal processes, such as in response to a court order or a subpoena (including
    in response to public authorities to meet national security or law enforcement requirements).

  • Vital Interests: We may disclose Your information where We believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which We are involved.

More specifically, We may need to process Your data or share Your personal information in the following situations:

  • Business Transfers. We may share or transfer Your information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.

  • Affiliates. We may share Your information with our Affiliates, in which case We will require those Affiliates to honour this privacy policy. Affiliates include our parent company and any subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.

  • Other Users. When You share personal information or otherwise interact with the Services’ public areas, such personal information may be viewed by all users and may be publicly made available outside the Services in perpetuity. Similarly, other users will be able to view descriptions of Your activity, communicate with You within our Services, and view Your profile.


We may use Cookies and other tracking technologies to collect and store Your information.
We may use Cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how We use such technologies and how You can refuse certain Cookies is set out in our Cookie Policy:


Yes, We use Google Maps to provide better service.

This Website or App uses Google Maps APIs, which is subject to Google’s Terms of Service. You may find the Google Maps APIs Terms of Service To find out more about Google’s Privacy Policy, please refer to


We keep Your information as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law.

We will only keep Your personal information for as long as it is necessary for the purposes set out in this privacy policy unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require Us to keep Your personal information for longer than 90 days.

When We have no legitimate business need to process Your personal information, We will either delete or anonymize it. If this is not possible (for example, because Your personal information has been stored in backup archives), We will securely store Your personal information and isolate it from any further processing until deletion is possible.


We aim to protect Your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information We process. However, despite our safeguards and efforts to secure Your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so We cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify Your information. Although We will do our best to protect Your personal information, the transmission of personal information to and from our Services is at Your own risk. You should only access the Services within a secure environment.


You may review, change, or terminate Your Account at any time.

If You are a resident in the European Economic Area and You believe We are unlawfully processing Your personal information, You also have the right to complain to Your local data protection supervisory authority. You can find their contact details here:

If You are a resident in Switzerland, the contact details for the data protection authorities are available here:

Cookies and similar technologies: Most Web browsers are set to accept Cookies by default. If You prefer, You can usually choose to set Your browser to remove Cookies and reject Cookies. If You decide to remove Cookies or reject Cookies, this could affect certain features or services of our Services. To opt-out of interest-based advertising by advertisers on our Services, visit

For further information, please see our Cookie Policy:


Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting You can activate to signal Your privacy preference not to have data about Your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, We do not currently respond to DNT browser signals or any other mechanism that automatically communicates Your choice not to be tracked online. If a standard for online tracking is adopted that We must follow in the future, We will inform You about that practice in a revised version of this privacy policy.


Yes, if You are a California resident, You are granted specific rights regarding access to Your personal information.

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from Us, once a year and free of charge, information about categories of personal information (if any) We disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which We shared personal information in the immediately preceding calendar year. If You are a California resident and would like to make such a request, please submit Your request in writing to Us using the contact information provided below.

If You are under 18 years of age, reside in California, and have a registered Account with a Service, You have the right to request the removal of unwanted data that You publicly post on the Services. To request removal of such data, please contact Us using the contact information provided below, and include the email address associated with Your Account and a statement that You reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g. backups, etc.).

CCPA Privacy Policy

The California Code of Regulations defines a “resident” as:

  1. every individual who is in the State of California for other than a temporary or transitory purpose and

  2. every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purpose

All other individuals are defined as “non-residents.”

If this definition of “resident” applies to You, We must adhere to certain rights and obligations regarding Your personal information.

What categories of personal information do We collect?

We have collected the following categories of personal information in the past twelve (12) months:

  • A. Identifiers. - Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address and Account name - YES

  • B. Personal information categories listed in the California Customer Records statute - Name, contact information, education, employment, employment history and financial information - YES

  • C. Protected classification characteristics under California or federal law -Gender and date of birth - YES

  • D. Commercial information Transaction information, purchase history, financial details and payment information - YES

  • E. Biometric information - Fingerprints and voiceprints - NO

  • F. Internet or other similar network activity - Browsing history, search history, online behaviour, interest data, and interactions with our and other websites, applications, systems and advertisements - NO

  • G. Geolocation data - Device location - NO.

  • H. Audio, electronic, visual, thermal, olfactory, or similar information - Images and audio, video, or call recordings created in connection with our business activities - YES

  • I. Professional or employment-related information - Business contact details to provide You with our services at a business level, job title as well as work history and professional qualifications if You apply for a job with Us - YES

  • J. Education Information - Student records and directory information - YES

  • K. Inferences drawn from other personal information - Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics - NO.

We may also collect other personal information outside of these categories instances where You interact with Us in-person, online, or by phone or mail in the context of:

  • Receiving help through our customer support channels;

  • Participation in customer surveys or contests; and

  • Facilitation in the delivery of our Services and to respond to Your inquiries.

How do We use and share Your personal information?
More information about our data collection and sharing practices can be found in this privacy policy and our Cookie Policy:

You may contact Us by email or by referring to the contact details at the bottom of this document.

If You are using an authorized agent to exercise Your right to opt-out, We may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on Your behalf.

Will Your information be shared with anyone else?

We may disclose Your personal information with our service providers pursuant to a written contract between Us and each service provider. Each service provider is a for-profit entity that processes the information on our behalf.

We may use Your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be “selling” of Your Personal Data.

Falkbuilt Ltd. has not disclosed or sold any personal information to third parties for a business or commercial purpose in the preceding 12 months. Echo Ltd. will not sell personal information in the future belonging to website visitors, users and other consumers.
Your rights with respect to Your Personal Data

  • Right to request deletion of the data - Request to delete - You can ask for the deletion of Your personal information. If You ask Us to delete Your personal information, We will respect Your request and delete Your personal information, subject to certain exceptions provided by law, such as (but not limited to) the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation or any processing that may be required to protect against illegal activities.

  • Right to be informed - Request to know - Depending on the circumstances, You have a right to know:

    • whether We collect and use Your personal information;

    • the categories of personal information that We collect;

    • the purposes for which the collected personal information is used;

    • whether We sell Your personal information to third parties;

    • the categories of personal information that We sold or disclosed for a business purpose;

    • the categories of third parties to whom the personal information was sold or disclosed for a business purpose; and

    • the business or commercial purpose for collecting or selling personal information.

In accordance with applicable law, We are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request.

  • Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

We will not discriminate against You if You exercise Your privacy rights.

Verification process

Upon receiving Your request, We will need to verify Your identity to determine You are the same person about whom We have the information in our system. These verification efforts require Us to ask You to provide information so that We can match it with information You have previously provided Us. For instance, depending on the type of request You submit, We may ask You to provide certain information so that We can match the information You provide with the information We already have on file, or We may contact You through a communication method
(e.g. phone or email) that You have previously provided to Us. We may also use other verification methods as the circumstances dictate.
We will only use personal information provided in Your request to verify Your identity or authority to make the request. To the extent possible, We will avoid requesting additional information from You for verification purposes. If We cannot verify Your identity from the information already maintained by Us, We may request that You provide additional information to verify Your identity and for security or fraud prevention purposes. We will delete such additionally provided information as soon as We finish verifying You.

Other privacy rights

  • You may object to the processing of Your Personal Data.

  • You may request correction of Your Personal Data if it is incorrect or no longer relevant or ask to restrict the processing of the data.

  • You can designate an authorized agent to make a request under the CCPA on Your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on Your behalf in accordance with the CCPA.

  • You may request to opt-out from future selling of Your personal information to third parties. Upon receiving a request to opt-out, We will act upon the request as soon as feasibly possible, but no later than 15 days from the date of the request submission.

To exercise these rights, You can contact Us by email or by referring to the contact details at the bottom of this document. If You have a complaint about how We handle Your data, We would like to hear from You.


Yes, We update this policy as necessary to stay compliant with relevant laws.
We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and will be effective as soon as it is accessible. If We make material changes to this privacy policy, We may notify You either by prominently posting a policy of such changes or directly sending You a notification. We encourage You to frequently review this privacy policy to be informed about how We are protecting Your information.


If You have questions or comments about this policy, You may email Us

or by post to:
Echo Ltd.
4100-106 Ave. SE Unit #2
Calgary, Alberta
T2C 5B6


Based on Your country's applicable laws, You may have the right to request access to the personal information We collect from You, change that information, or delete it in some circumstances. To request to review, update, or delete Your personal information, please submit a request form.

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